Don't Let Your Design Thinking Silver Bullet Be a Blank with Robin Goldsmith

Design thinking Public Relations paints it as a panacea—perfect on-demand innovation projects every time. Yes, empathy and ideation are key but are far harder and scarcer than design thinking suggests and too often are merely hollow buzzwords in an all-too-conventional mistaken model.  This interactive session presents powerful models that enable design thinking to achieve its potential and special skills to make it happen.

 

•    Identify design thinking’s strengths and also its too-commonly-overlooked pitfalls

•    Analyze what’s actually involved in effective empathy and ideation

•    Describe a more appropriate model that better enables effective empathy and ideation

 

Robin Goldsmith, JD works directly with and trains business and project professionals to get the right results right. One of few with legitimate BA/requirements and QA/testing credentials, he is author of Discovering REAL Business Requirements for Software Project Success and the forthcoming Cut Creep—Write Right Agile User Stories and Acceptance Tests. A prominent thought leader and featured speaker, he was a subject expert for BABOK v2 and TechTarget’s SearchSoftwareQuality.com.