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In today’s fast-paced and complex work environment, the quality of your questions often determines the quality of your outcomes. Yet, many professionals default to familiar, reactive, or overly narrow questions, missing opportunities to create clarity, strengthen relationships, and drive meaningful progress. In your world of business analysis, the quality of your questions directly shapes the quality of your insights, relationships, and outcomes. As an experienced business analyst, you too can fall into patterns of asking safe, surface-level, or overly solution-focused questions, missing opportunities to uncover what truly matters to your stakeholders.
This one-hour session focuses on your leadership edge: asking better questions to drive better business decisions. Designed for business analysts working with project partners, clients, suppliers, and cross-functional stakeholders, we will explore how to elevate questioning from information-gathering to insight generation. We will examine common human tendencies that can limit effective questioning, such as rushing to solutions, relying on assumptions, avoiding tension, or seeking quick agreement. Through practical examples, we will explore how to shift toward questions rooted in curiosity, critical thinking, a strategic and collaborative lens, and a genuine desire to understand the business need behind the stated request. The session introduces a practical approach to building a stronger “question habit”, one that sharpens requirement discovery, improves stakeholder alignment, and reduces rework.
 
In brief, you will learn how to ask questions that cut through noise, clarify scope, surface risks and dependencies, challenge ambiguity, and strengthen relationships across diverse stakeholder groups. You will leave with concrete techniques to ask more strategic, thoughtful questions throughout the lifecycle of your work. Better questions don’t just produce better answers, they lead to clearer requirements, stronger partnerships, and more valuable outcomes.
 
Agenda
5:15 pm               Doors Open
5:30 pm               Food
6:00 pm               IIBA Contacts | Opening Remarks | Sponsor Chats
6:10 pm               Chapter Announcements | Study Groups | Meeting Rules
6:15 pm               Featured Speaker: Carolien Moors
7:25 pm               Q&A | Closing Remarks
7:30 pm               Meeting Adjourned
Where
Watermark Learning
8120 Penn Avenue South
Bloomington, MN
United States of America
Organizers
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Dawn Phelps
marketing@msp.iiba.org